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Product managers, among other things, specialize in building bridges between the very general (e.g, a vision for changing the world), and the very specific (e.g., functional requirements for a single button). Ironically, the discipline of product management itself is missing this bridge. We lack a clear framework for connecting the high order duties of product management with the day-to-day realities of execution. I’ve invented the graphical model of the product management triangle to be this bridge and provide a foundation for deeper exploration into product management topics.

Our core philosophy is: We create innovative products while managing risk by prototyping early and cheaply. We don’t launch on date, we launch on quality. We ensure that our products go from being great at launch to becoming amazing, by relentlessly tweaking after launch.